We all have culturally induced comfort zones, whose beliefs we find easiest. Accepting ideas that fall outside those views is difficult and uncomfortable. Most of us have no interest in doing so, nor in discovering what they are about. The power of both lies and myth is based on creating or promoting ideas that fall within the comfort zone of those we wish to influence.
These are points that most political and religious critics fail to appreciate, and which render most of their efforts moot. Change is effected on the emotional level, not the logical. Arguments crafted within a belief system, on the other hand, often appeal to unvoiced thoughts and thus have far greater likelihood of success.
Pundits and other proselytizers, take note. Oh. Wait. This falls outside your comfort zones, doesn’t it?