One is a criterion; two are criteria.
Use quotation marks ONLY for direct quotations, “NEVER” for emphasis, as I just did. A direct quote is something that someone actually said or wrote or, in the case of written dialog, is purported to have said or written.
And for Strunk’s sake,* media is plural! Television is a medium, singular. (See, that’s how you express emphasis.)
That’s all for now.
*If you don’t know who Strunk is, that explains a lot. Google it.